Last updated: July 2026
The London Tea Room ('we', 'us', or 'our') respects your privacy. This policy explains what information we collect through our website, how we use it, and the choices you have.
We use your information to take and manage reservations, respond to inquiries, process gift card and event requests, send you updates and offers if you have opted in, operate and improve our website, and measure the performance of our marketing.
Our website uses cookies and analytics tools to understand how visitors use the site and to improve it, including Google Analytics (GA4) via Google Tag Manager, and the Meta (Facebook) Pixel, which helps us measure and improve our advertising. These tools may set cookies and collect usage data. You can control cookies through your browser settings, and you can opt out of Google Analytics using Google's opt-out browser add-on.
We use trusted third parties to run parts of our business, and information you provide may be processed by them, including SevenRooms (reservations and guest communications), Toast (point-of-sale and payments), and our email and website providers. These providers handle your information under their own privacy policies.
We do not sell your personal information. We share it only with the service providers above as needed to operate our business, or when required by law.
You can unsubscribe from marketing emails at any time using the link in any email. To ask what information we hold about you, or to request correction or deletion, contact us at info@thelondontearoom.com.
Our website is intended for a general audience and is not directed to children under 13, and we do not knowingly collect their personal information.
We may update this policy from time to time. The 'last updated' date above reflects the most recent revision.
The London Tea Room · 255 Union Blvd, St. Louis, MO 63108 · (314) 333-3319 · info@thelondontearoom.com